Version: 5 October 2026
Effective from: 5 October 2026

These Terms of Use govern your access to and use of Phronesis.

Phronesis is provided by Stroika International Ltd, a company registered in England and Wales (“Stroika”, “Phronesis”, “we”, “us” or “our”).

By creating a Phronesis account, you confirm that you have read and agree to these Terms of Use.

1. What is Phronesis?

Phronesis is an AI-assisted HR guidance service designed primarily to help UK employers, managers and business owners understand and manage everyday employment and people-management issues.

Phronesis can provide information, guidance, suggested processes, questions to consider, and draft HR communications and documents.

It is designed to make straightforward HR guidance more accessible while identifying situations where the circumstances may justify specialist human support.

Phronesis is not a law firm and does not provide legal advice. Information generated by Phronesis should not be treated as a substitute for advice from a qualified solicitor or other appropriately qualified professional where legal advice is required.

2. Who may use Phronesis?

You must be at least 18 years old and legally capable of entering into a contract to create an account.

If you create an account on behalf of a business or other organisation, you confirm that you have authority to use Phronesis on its behalf and to accept these Terms.

Your account is personal to you unless we expressly agree otherwise.

You must provide accurate registration information and keep your account and access credentials secure.

3. Free access and usage allowances

Phronesis may provide a free level of access with a defined monthly usage allowance.

The number of interactions, questions or other units included in the free service will be displayed within Phronesis or on our website and may change from time to time.

Unused free allowances do not have a cash value and will not normally carry forward unless we expressly state otherwise.

We may introduce, withdraw or amend free allowances, subject to any rights you may have under applicable law.

4. Paid services, additional usage and upgrades

We may offer additional usage, token or credit packs, subscriptions or upgraded levels of Phronesis.

The price, usage allowance, validity period and any other material conditions will be shown before you purchase.

Where additional purchase terms apply, they will be made available to you before you complete the transaction.

Payment for paid services will be processed by our nominated payment provider.

Unless otherwise stated, prices displayed to UK customers will make clear whether VAT is included or payable in addition.

Any statutory rights that apply to you are unaffected by these Terms.

5. How Phronesis generates guidance

Phronesis uses artificial intelligence and related technology to analyse the information you provide and generate HR-related guidance.

AI systems can make mistakes. They may misunderstand information, omit relevant considerations, produce inaccurate information or reach an inappropriate conclusion.

Phronesis therefore incorporates controls and guardrails intended to improve the reliability and appropriateness of its responses, but we cannot guarantee that every response will be complete, accurate or appropriate to every individual situation.

You remain responsible for considering the guidance in the context of the actual circumstances before making employment or management decisions.

6. Employment law and changing information

Employment law, regulation, ACAS guidance and employment practice can change.

Phronesis is designed to provide guidance relevant to UK employment matters and to use appropriate source material, but no AI service can guarantee that every response reflects every recent legal, regulatory or case-law development.

Where a matter is particularly important, complex, unusual, disputed or potentially contentious, you should consider obtaining specialist human advice before taking action.

7. High-risk matters and Phronesis Red Alerts

Certain employment situations carry greater legal, financial, employee-relations or reputational risk.

Phronesis may identify such circumstances and generate a Red Alert or other recommendation that you seek human support.

Examples can include matters involving:

• discrimination or protected characteristics;

• whistleblowing;

• safeguarding;

• harassment;

• TUPE;

• collective redundancy;

• serious disciplinary allegations;

• dismissal;

• significant grievances;

• potential litigation or Employment Tribunal proceedings; and

• other circumstances where Phronesis identifies heightened risk.

A Red Alert does not necessarily mean that your proposed action is unlawful. It means that the circumstances justify greater care and may benefit from human review.

8. Human HR support

Where Phronesis recommends human support, you may be offered the opportunity to speak with SME HR Consultancy Ltd or another appropriately identified professional service provider.

SME HR Consultancy is a separate professional HR consultancy.

Any consultancy services provided by SME HR Consultancy are subject to the terms agreed with SME HR Consultancy for those services and are not automatically included within your Phronesis account unless expressly stated.

You are under no obligation to purchase consultancy services simply because Phronesis generates a Red Alert.

9. Acting on Phronesis guidance

You are responsible for decisions you make and actions you take using information provided by Phronesis.

Where Phronesis identifies a significant risk, recommends a particular process or recommends obtaining human support, you should consider that warning carefully before proceeding.

In our experience, employment matters can become significantly more difficult, time-consuming and expensive to resolve once potentially inappropriate action has already been taken.

This is particularly relevant to dismissals, discrimination issues, grievances, whistleblowing, redundancy, safeguarding and other higher-risk employment matters.

Phronesis cannot prevent you from taking a different course of action, but you remain responsible for the consequences of your decisions.

10. Information you provide

The quality of Phronesis guidance depends significantly upon the information provided to it.

You should provide information that is accurate and relevant to the issue you are considering.

You should not deliberately provide false, misleading or incomplete information.

Where possible, avoid entering unnecessary personal information about employees or other individuals.

In particular, do not provide information that is not reasonably necessary for Phronesis to understand the HR issue.

You are responsible for ensuring that you have an appropriate lawful basis for any personal information you submit to Phronesis.

11. Confidential and sensitive information

Employment matters can involve sensitive information.

Before entering information into Phronesis, consider whether individuals need to be identified by name. In many circumstances, a role or neutral identifier such as “Employee A” or “the manager” will be sufficient.

You should exercise particular care when entering information relating to health, disability, ethnicity, religion, sexual orientation, trade union activity, criminal allegations or other sensitive matters.

Further information about how personal data is handled is contained in our Privacy Notice.

12. Documents and draft communications

Phronesis may generate draft letters, emails, policies, meeting notes, scripts or other HR documents.

These are drafts generated from the information available to the system.

You are responsible for reviewing them before they are issued or relied upon.

You should check names, dates, factual statements, contractual provisions and other relevant information before using any generated document.

13. Acceptable use

You must not use Phronesis:

• for any unlawful or fraudulent purpose;

• to harass, discriminate against or deliberately disadvantage another person;

• to generate knowingly false or misleading employment records;

• to impersonate another person;

• to attempt to gain unauthorised access to Phronesis or its underlying systems;

• to introduce malicious software or interfere with the operation or security of the service;

• to circumvent usage limits or security controls;

• to reverse engineer or improperly extract underlying system instructions, proprietary data or technology; or

• in any way that infringes another person's rights.

We may restrict or suspend access where we reasonably believe Phronesis is being misused.

14. Availability

We aim to make Phronesis available reliably but do not guarantee uninterrupted availability.

The service may occasionally be unavailable because of maintenance, upgrades, internet or hosting failures, third-party service interruptions or circumstances outside our reasonable control.

We may modify Phronesis as the technology, law and service develop.

15. Third-party technology

Phronesis uses technology and infrastructure supplied by third parties.

These may include AI model providers, hosting providers, authentication and communications services, payment processors and other technology suppliers.

Our current service infrastructure may include providers such as Pickaxe, OpenAI, Vercel and Resend.

Use of third-party technology does not change our responsibility to handle personal information in accordance with applicable data-protection law where we are acting as controller.

Further details are provided in our Privacy Notice.

16. Intellectual property

Phronesis, its branding, underlying prompts, workflows, methodologies, website content and other proprietary materials are owned by or licensed to Stroika International Ltd.

You may use outputs generated for you by Phronesis for your own legitimate business purposes, subject to applicable law and any third-party rights.

You may not copy, reproduce, sell, license or commercially exploit Phronesis itself, its proprietary system design or its underlying content except with our written permission.

17. Limitation of liability

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

Subject to those exceptions, Phronesis is an information and HR-guidance service and does not guarantee a particular employment, legal, financial or commercial outcome.

To the extent permitted by law, Stroika International Ltd will not be responsible for indirect or consequential loss arising from your use of Phronesis or decisions taken without appropriate consideration of the circumstances.

Where you use Phronesis in the course of a business, our aggregate liability arising from the Phronesis service will, to the extent permitted by law, be limited to the greater of:

• the amount you have paid directly to Stroika International Ltd for Phronesis during the 12 months preceding the event giving rise to the claim; or

• £100.

This limitation does not apply where liability cannot lawfully be limited.

18. Suspension and termination

You may stop using Phronesis at any time.

We may suspend or terminate access where:

• these Terms are materially breached;

• the service is being abused;

• there is a security risk;

• payment properly due remains unpaid;

• continued access could expose Phronesis, another user or another person to material harm; or

• we are required to do so by law.

Where reasonably practicable, we will explain the reason for suspension or termination.

19. Changes to these Terms

We may update these Terms as Phronesis develops or where legal, regulatory, technological or commercial changes require it.

The version and effective date appear at the top of this page.

Where a change is material, we may require you to accept the updated Terms before continuing to use Phronesis.

Your acceptance of a new version may be recorded for audit purposes.

20. Governing law

These Terms are governed by the laws of England and Wales.

If you use Phronesis for business purposes, the courts of England and Wales will have jurisdiction over disputes relating to these Terms, subject to any mandatory rights that apply under law.

21. Contact us

Questions about these Terms or Phronesis can be sent to:

Stroika International Ltd
Phronesis
United Kingdom

Website: www.phronesis.org.uk

Email: marc@phronesis.org.uk