GDPR & Privacy notice

Controller: Phronesis

Contact email: [email protected]

• Website usage data (e.g. pages visited, approximate location, device/browser information) via analytics tools.
• Enquiry data you submit via forms (name, email address, and message content).
• Marketing data (where enabled), such as ad click/conversion events.

• To respond to enquiries and provide customer support
• To operate and improve our website and services
• To measure marketing performance (where enabled)
• To meet legal and regulatory obligations

We process personal data under one or more of the following lawful bases:

• Legitimate interests — to run and improve our website and communicate with prospective customers.
• Consent — where required for non-essential cookies/marketing technologies.
• Contract — where you become a customer and we need to provide the service.
• Legal obligation — where we must comply with applicable law.

We use cookies and similar technologies. Details are in our Cookies policy.

Our website currently includes Google Analytics (GA4) and the Meta/Facebook Pixel.

We may share personal data with trusted service providers who help us operate the website and communicate with you (for example, analytics and marketing providers). We do not sell personal data.

Some suppliers may process data outside the UK. Where this happens, we use appropriate safeguards (such as adequacy regulations or standard contractual clauses) as required.

We keep personal data only for as long as necessary for the purposes described in this notice, including to meet legal, accounting, or reporting requirements.

Under UK GDPR, you may have rights including: access, correction, erasure, restriction, objection, and data portability. You also have the right to withdraw consent (where processing is based on consent).

If you have concerns, please contact us first so we can try to resolve them.

You can also complain to the UK Information Commissioner's Office (ICO): https://ico.org.uk/.