Why Phronesis exists
We built Phronesis because UK SMEs deserve fast, reliable HR guidance without the cost and delays of traditional support.
Make HR support accessible to every UK employer
Most small businesses don't have an in-house HR team. When people problems arise, a grievance, a sickness absence, a tricky dismissal, they're left Googling, guessing, or paying hundreds of pounds for a single phone call.
Phronesis changes that. We combine the speed of AI with the depth of UK employment law to give SMEs instant, practical guidance they can trust, and a clear route to human experts when situations get complex.
What we believe
Speed matters
When an employee raises a grievance at 4pm on Friday, you shouldn't have to wait until Monday for guidance.
Clarity over complexity
Employment law is complex. The guidance you receive shouldn't be. Plain English, practical steps, every time.
Know your limits
AI is powerful, but not everything should be automated. We're transparent about when to escalate to a human.
HR support wasn't built for small businesses
Traditional HR options leave SMEs stuck between three bad choices:
Expensive consultants
£100–£300+ per month for a helpline you might use once. Per-call charges that add up fast.
Generic AI tools
No legal guardrails, no UK-specific knowledge, no accountability. Risky for employment matters.
DIY and Google
Information overload from GOV.UK, ACAS, and forums. Hard to know what applies to your situation.
Phronesis fills the gap. Instant, plain-English HR answers grounded in UK employment law, aligned with ACAS guidance, and backed by real HR professionals when you need them.
AI speed. Human judgement. Clear boundaries.
We designed Phronesis around a simple principle: instant where possible, human where it matters.
Purpose-built AI
Trained exclusively on UK employment law, ACAS codes, and relevant case law, not generic internet data.
Practical guidance
Step-by-step actions, risk flags, and references you can verify. Not vague summaries.
Clear escalation
When a situation needs human judgement, we tell you and connect you to qualified HR professionals.
Audit trail
Every question and answer is recorded, supporting consistency and compliance documentation.
Backed by real HR expertise
Phronesis is supported by SME HR Consultancy, an established UK HR consultancy that works with small and medium-sized businesses every day.
This means Phronesis isn't just AI. It's AI informed by real-world HR practice, with a clear route to professional support when situations require more nuance or judgement.
Phronesis
AI-powered HR support
Ready to see how it works?
Book a demo and experience Phronesis with real UK employment law scenarios.