ABOUT US
Why Phronesis exists
We built Phronesis because UK SMEs deserve fast, reliable HR guidance without the cost and delays of traditional support systems.
Make instant HR support accessible to every UK employer
OUR MISSION
Most small businesses don't have an in-house HR team. When people problems arise, a grievance, a sickness absence, a tricky dismissal, they're left Googling, guessing, or paying hundreds of pounds for a single phone call.
Phronesis changes that. We combine the speed of AI with the depth of UK employment law to give SMEs instant, practical guidance they can trust, and a clear route to human experts when situations get complex.
HR support wasn't built for small businesses
THE PROBLEM
Traditional HR options leave SMEs stuck between three bad choices:
Expensive phone based support / HR Consultants, that often tie you in for 3-5 years!
Generic AI tools, such as ChatGPT that have no legal guardrails or UK specific employment law knowledge
DIY & Google, information overload from ACAS etc, which can leave you confused and without clear guidance
Phronesis fills the gap. Instant, plain-English HR answers grounded in UK employment law, aligned with ACAS guidance, and backed by real HR professionals when you need them.
OUR SISTER COMPANY
Backed by real HR expertise
Phronesis is supported by SME HR Consultancy, an established UK HR consultancy that works with small and medium-sized businesses every day.
This means Phronesis isn't just AI. It's AI informed by real-world HR practice, with a clear route to professional support when situations require more nuance or judgement.
Our approach
AI speed. Human judgement. Clear boundaries.
We designed Phronesis around a simple principle: instant where possible, human where it matters.
Ready to see how it works?
Book a demo and experience Phronesis with real UK employment law scenarios.