AI when you can. Human when you should.

Get everyday HR guidance instantly with Phronesis. When the issue becomes complex, sensitive or risky, experienced HR professionals from SME HR Consultancy are there to help.

Phronesis is FREE for businesses with 2–14 employees.

Why are we giving HR advice away?

Because we don't think SMEs should pay thousands of pounds for information they can increasingly access themselves.

Much of the day-to-day HR advice businesses need is already contained in employment legislation, Acas guidance, GOV.UK information and their own policies.

The difficulty isn't necessarily finding information. It's understanding what applies, what to do next and when a seemingly straightforward problem carries greater risk.

Phronesis has been designed to bridge that gap.

Ask a question in normal language and Phronesis organises the relevant information into practical guidance that's easy to understand, while giving you access to the sources behind its response.

For businesses with 2–14 employees, that access is free.

AI or human?

Not sure which you need? Start with Phronesis. Where significant risk is identified, we'll recommend human HR support.

One joined-up HR service

Technology backed by HR experience

Phronesis provides immediate, plain-English HR guidance and access to its supporting sources.

SME HR Consultancy provides the experience, judgement and human intervention needed when the issue becomes more complicated.

AI for information and process. Humans for judgement and consequence.